Our Values

Life & Pursuits is a social mission to spread Health, happiness and harmony in the world. Through our flagship ‘Campaign Safe Childhood, we’ve committed ourselves to the cause of creating a safer and a healthier world for children. This higher purpose drives us in all our actions and decisions. Our relationship and commitment to you is well encapsulated as ‘THEE’, a dialectical form of ‘you’. It’s our way of telling you that we exist for you and because of you.

T

Transparency

Secrets? We don’t believe in them. In fact, we abhor them. As a philosophy, we don’t want to be an iceberg by concealing ‘any’ information about us, our activities or our products. We empower people to make well-informed choices in their lives. We welcome you to ask us anything about our activities / products and we’ll be happy to respond transparently.

H

Honesty

We believe in honesty and promise to act accordingly in all our endeavors. Our mission exists because of our honest & sincere desire to make a positive change to this world. As a campaigner for a safer and healthier world for our children, we promise to work honestly, ethically and responsibly.

E

Empathy

Our cause of creating a safer and healthier world for our children is supreme for us and we try to put ourselves in the shoes of parents and children all the time. Only by creating a strong sense of empathy towards the health & safety requirements of children we can create true value for them.

E

Empowerment

We want to spread awareness about harmful and toxic ingredients in common-use children products and unethical practices of leading companies worldwide. This will empower parents to make well informed and healthier choices.