Our Values
Transparency
Secrets? We don’t believe in them. In fact, we abhor them. As a philosophy, we don’t want to be an iceberg by concealing ‘any’ information about us, our activities or our products. We empower people to make well-informed choices in their lives. We welcome you to ask us anything about our activities / products and we’ll be happy to respond transparently.
Honesty
We believe in honesty and promise to act accordingly in all our endeavors. Our mission exists because of our honest & sincere desire to make a positive change to this world. As a campaigner for a safer and healthier world for our children, we promise to work honestly, ethically and responsibly.
Empathy
Our cause of creating a safer and healthier world for our children is supreme for us and we try to put ourselves in the shoes of parents and children all the time. Only by creating a strong sense of empathy towards the health & safety requirements of children we can create true value for them.
Empowerment
We want to spread awareness about harmful and toxic ingredients in common-use children products and unethical practices of leading companies worldwide. This will empower parents to make well informed and healthier choices.