Life & Pursuits offers ‘Organic Ayurveda' wellness and personal care products. Our products are certified by USDA (USA) and India Organic, the most stringent and reputed organic certification programs globally. Our products combine the ancient wisdom of Indian Ayurveda with the most modern & scientific quality standards of the West. 

Ours is a purpose-driven organization and we think of ourselves as ‘People Against Toxins’. We create awareness in society about harmful chemicals and toxins in everyday products. Many companies use misleading labels and unethically promote their synthetic products as organic / natural and safe. We feel that empowering consumers by educating them is the only remedy against this practice known as ‘green-washing’.

About the Founders

Life & Pursuits is the life-mission of Mudit Consul, an alumnus of Harvard Business School (HBS) and Indian Institute of Management (IIM Indore). Even as he had a great corporate career, he always felt like an outsider and knew it wasn’t his real calling. He had a deep longing to connect with a higher purpose and contribute meaningfully to the society. This inner pursuit led him to quit his high-profile corporate career and lay the foundation of Life & Pursuits mission as well as the not-for-profit Life & Pursuits Foundation in 2016 along with his wife, Aditi. Being avid nature lovers, they synthesized it into their mission, and now they want more and more people to discover true health, happiness and harmony by going back to nature.


We welcome you to join us in our pursuit!
Together, we stand a better chance to transform this world.